Top 5 Online Marketing Myths -- Myth #4: “Likes” Are Correlated With Revenue-Producing Business
As we continue to dispel some of the major online marketing myths; here is #4 of my favorites:
Myth #4: “Likes” Are Correlated With Revenue-Producing Business
You can think about it like you would any relationship; the fact that you knew someone in college or that you belong to the same organization does not mean that they will do business with you. At the same time, “likes” and followers are an expression of interest which is a far more valuable metric than exposure or impression opportunities (i.e., you have the opportunity for X million people to see your ad.)
What is correlated to revenue is how well you have targeted your communications through social media and integrated it with other efforts to be able to attract “likes” and participation from your ideal prospects and clients. The ability to identify and measure the 20%+ of people who are likely to provide 80% of your profitable revenue is invaluable and worth doing especially in the continually expanding social media space. The ability to tie that data to actual sales and loyalty so that you can focus more of your efforts on those niche targets is priceless.
What are your favorite myths? Feel free to comment and let us know what you think.
Next week we will address
Myth #3: SEO Services As An Add-On To Our Website Achieve Optimal Organic Search Results
A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.
Posted by Katy Swanson, Integrated Marketing Werx on 8th February, 2016 | Comments | Trackbacks
Tags: 80/20, company growth, business growth, buying behavior, engagement, branding, effective marketing, profitable marketing, relevancy, target marketing, social media, online marketing myths, ideal prospects, ideal customers, online marketing campaigns, marketing processes, marketing challenges
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