Top 5 Online Marketing Myths -- Myth #3: SEO Services As An Add-On To Our Website Achieve Optimal Organic Search Results
Now for #3 of my favorite online marketing myths:
Myth #3: SEO Services As An Add-On To Our Website Achieves Optimal Organic Search Results
How many of us would leave the dealership without any tires and then buy after-market tires that were not designed for our vehicle? Yet, so many businesses are told that this is how their search engine optimization has to be done.
For businesses that have a proprietary system that was built by a traditional web developer or are using any of the plethora of low/no cost DIY websites; those systems are not inherently designed for search engine optimization. Such companies (as we as everyone else) are inundated by the vast numbers of SEO service providers who come along and promise high search engine results while gladly charging hundreds or even thousands of dollars a month.
Meanwhile, the folks at Google are pretty intelligent and with the release of Penguin in 2012 (1) increased the relevancy of visitor searches and (2) tightened up their algorithms to help prevent black-hat and gray-hat techniques. Since then, Google has been rewarding online marketing platforms and search engine strategies that exhibit characteristics that prove the website is relevant for a particular search; going beyond domain age, number of pages, freshness of content, etc.
Fortunately, affordable online marketing systems have been emerging that are designed from the very beginning to be search engine optimized and allow marketing experts to use techniques that make your website both Google-friendly and visitor-friendly – integral to the relevancy that attracts your ideal buyers to your business and retains profitable clients and customers.
I anticipate that with the majority of folks accessing sites on their smart phones, mobile responsive platforms that leverage these capabilities will win the day.
What are your favorite myths? Feel free to comment and let us know what you think.
Next week we will address
Myth #2: Form Is More Important Than Function
A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.
Posted by Kathy Swanson, Integrated Marketing Werx on 15th February, 2016 | Comments | Trackbacks
Tags: online marketing campaigns, ideal customers, ideal prospects, profitable marketing, search engine optimized platforms, effective marketing, resources, online marketing systems, benefits, target marketing, buying behavior, marketing processes, online marketing myths, marketing challenges, functionality, integrated marketing platforms, SEO, marketing automation, features, affordable marketing, mobile optimized platforms
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