Top 5 Online Marketing Myths -- Myth #2: Form Is More Important Than Function
Now for #2 of my favorite online marketing myths:
Myth #2: Form Is More Important Than Function
These days a professionally designed, search engine optimized, and mobile responsive website is the standard.
Gone are the “print” days when the best design (in the eyes of a potentially biased decision maker) was the key requirement for your website. In fact, effective websites are no longer focused on the products and services that one sells. Rather, the best strategies have everything to do with what your ideal visitor is interested in and making it easy for them to buy from your company.
The days of relevancy and functionality are upon all of us in this global digital marketplace. We live in a world of choices and you know from your own experience that if a website cannot let a visitor know in less than 2 seconds that they are at the right place, in less than 5 seconds that the business can help them, and in less than 2 minutes how so that they can take action; then that visitor has already left that site for someone else. It does not matter whether visitors are buying or consuming products, services, or information; consumers all have choices and are more deliberate than ever before.
What are your favorite myths?
Feel free to comment and let us know what you think.
Next week we will address
Myth #1: “Brochure-Ware” Is Less Expensive For My Business Than Integrated Website Systems
A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.
Posted by Kathy Swanson, Integrated Marketing Werx on 22nd February, 2016 | Comments | Trackbacks
Tags: marketing challenges, marketing automation, marketing processes, mobile optimized platforms, online marketing campaigns, integrated marketing platforms, ideal customers, ideal prospects, online marketing myths, online marketing systems, social media, target marketing, relevancy, profitable marketing, requirements, resources, ROI, business growth, effective marketing, buying behavior, branding, functionality
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