"My Marketing Werx"


Navigating LinkedIn Endorsements


Congratulations, You Have Been Endorsed On Linkedin
The funny thing is the endorsement was more than likely not on one of your key strengths. Or worse yet, the colleague who endorsed you may not be as familiar with that particular talent, skill, or ability and could have helped you out more with a different endorsement.

Welcome To The World Of Linkedin Endorsements
While a great idea, the way that you are most likely to experience the endorsement function can easily lead you and your colleagues down the wrong path.  You view a colleague’s profile and LinkedIn asks you at the top of the page if that person has a specific set of skills or expertise.  Trouble is, it is a random set of their stated skills and expertise.  Then when you do endorse them, other colleagues show up with only one skill or expertise to endorse.  You select the ones you know and are off to other things.

Be Kind And Recognize Your LinkedIn Colleagues
When you see an endorsement request, click on their profile link or photo and scroll down to their Skills & Expertise section.  Then simply click on the “+” signs to place your endorsements.  And don’t forget to scroll down a little further to capture what “[Name] also knows about…”  Doing 2 or 3 of these each time you are in LinkedIn will also help your connections in the eyes of their colleagues as well as LinkedIn.

Share This Tip With Your LinkedIn Colleagues
They will appreciate you caring enough to take a few seconds to endorse how you really know them. Those who rely on these endorsements to see if they want to connect with an individual will gain a better sense of their credibility.  And sharing this tip with your colleagues will let them know how important they are to you as a colleague, friend, former classmate, etc.

What LinkedIn processes work well for you? Feel free to comment and let us know what you think.

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.

Posted by Kathy Swanson, Integrated Marketing Werx on 7th April, 2016 | Comments | Trackbacks
Tags: marketing challenges, marketing processes, ideal customers, ideal prospects, social media profiles, social media, relevancy, affordable marketing, barriers, LinkedIn, effective marketing, engagement, buying behavior, credibility

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