"My Marketing Werx"
Actually... I did it for you!
I wanted to talk with you today about something that has been on my mind for the last 24 hours, and that is the conversations companies are having with their customers and their clients.
It came up today at today at Rotary. We had the opportunity to hear Congressman Will Hurd speak. You watch him and know he has been doing a lot of Facebook Lives and live streams, yet inheritantly he is a very friendly kind of guy, very no-nonsense and purposeful. And no matter what you think about his position or what he is doing up in Washington, it was great to watch him speak because you felt like he was actually sitting across the table from you. Nice meal, great conversation, adult beverages... it was that kind of feeling in addition to a lot of great information. It was very beneficial to everyone in the room.
And late yesterday afternoon, we had our first Business Heroes: San Antonio workshop talking about writing emails quickly and effectively, even when you don't know what to say. And one of the revelations one of our attendees had (and he was so enthused about it) was he realized that he can now write conversationally, talking relevantly with the people he is trying to serve. The people he is already serving well and now he can take it up a notch, or two, or twenty because of that conversational tone.
Admittedly, it almost brings me to tears...
I will tell you this -- I have been waiting for decades for marketing to be more welcoming, friendly, inviting. Not so pushy. More like "Hey, come on in", just like you would do if you had a store. "What are you looking for?", "What are you checking out?" Sharing great information with you and using the conversational tone to help that consumer out.
Because we are all consumers, right? You know what I am talking about. Every single day, all the noise that happens.
Now, it doesn't have to be that way. For so many people, so many business owners, even those who serve large corporations; now you can conversationally talk with someone who you were meant to serve. Even if you are IT or HR in the back office operations, everybody is meant to serve the consumers for that business. Otherwise, you would not be in business, right?
When we talk about the effective use of your time, money, and resources (to acquire the highest value customers in the shortest amount of time at the lowest cost) it makes it so easy, even when someone is uncomfortable about the problem they are trying to solve to give them a sense of "Hey, you know, I understand where you are coming from", "We have people who deal with this all the time", and "The problem you are trying to solve, the solution you need... yeah, we do it every day." And helping people understand you've got their back. It's the responsiveness, it's that dialog, it's the social skills, right? It's amazing when you have that emotional intelligence acting in your marketing.
I will tell you this... I have always wanted to be an active force to make this kind of marketing. Making it to where marketing is more relevant in the world and not pushy -- none of that stuff. Yet, I didn't know how to make that happen in the world
Then, I got this challenge last year in February to write a book.
"You're going to write a book"
"No, I'm not"
"You're going to write a book"
"No, I'm not"
"You're going to write a book"
"I have no need to write a book", "I don't want to write a book", "It's going to take too long to write a book", "It's going to take too much time", etc.
Needless to say, I was terribly resistant -- absolutely so.
Then I got it -- that this is a way that I can serve you.
That I can serve the world. That I can get out the message of why I am on this world, to help people do better marketing.
And yet, at the same time, I knew I needed to do it on my terms. I needed to use my voice so I could provide readers value. Otherwise, that book was not going to be read (I am an avid reader and I will even set down books), so I wanted to be sure you got value.
- I wanted it to not use any marketing lingo. Fabulous, I didn't do it. There is no marketing lingo in my book because business decision makers don't like marketing lingo. It is confusing, it is obtuse even when you are talking about metrics. It's like "Just say what it is", right?
- I wanted to keep it short ... so you would read it. Otherwise, why would you read the book, you have too many things to do anyway.
- I wanted to make it easy to understand... so you could easily see the value. And if you don't see the value by Chapter 3, (I am just going to say it) you are not really in business.
- I wanted it to be a "why to" book because a "how to" book doesn't make sense, especially in this day and age when marketing technologies are changing and advancing so rapidly. Admittedly, I didn't want to write the book over and over again.
- I also wanted to get it to you for free. I have handed out so many free copies, we had the free Kindle version for a while, people are getting it on Kindle Unlimited. I wanted to get it to you for free so you could know what I do, because admittedly too many people do not know what I do for a living. Then also, I wanted to make it to where you could share the book with your friends who are wondering "Why isn't my marketing working as well as it could be?".
It doesn't matter whether you have a small business, mid-sized business, large company, Fortune 500 company, or even Fortune 100 company... believe you me, they all have the same problems with the effectiveness of their marketing.
And so, I wanted to let you know, we are celebrating over here a little thing.
Actually, it is not a little thing, because I wrote a freaking book -- something I had never thought I would be doing, that I would have any interest or capability of doing.
And it's celebrating this week its one year anniversary of being a Free Kindle best seller in the Consumer Behavior category, which is something that I did not even imagine could happen. And it happened. And it is amazing this book is so well received.
In celebration, starting this Friday you and your friends will be able to get the Kindle version on Amazon starting at 99 cents and then it will go up every 38 hours a dollar until it gets back to the regular price of $4.99 at the end of the month.
So, I want to ask you a favor.
You have read the book. Or it is sitting in that pile you want to read. Or it is sitting there collecting dust and you are going to have to find it.
Okay, I am going to challenge you -- find it!
Would you be willing to share an Amazon review on why you like the book... I would be eternally grateful. And you would also be benefiting those people who are curious as to why they should read the book.
Also, feel free to share with your friends that they could get an electronic copy of the Kindle version and this is the time to do it.
Last but not least, even if you didn't like the book I would like to know because I really appreciate feedback, whether it is good, bad, or ugly. That way, I can make the next book even better (and I am pulling together lots of interesting thoughts on that even now.)
So, thanks for celebrating with me. Thanks for being a part of the conversation. Thanks for choosing wisely the companies you do business with and selecting them based upon who they are in addition to what they do.
And remember, I did it for you.
Posted by Kathy Swanson, Integrated Marketing Werx on 23rd August, 2017 | Comments | Trackbacks
Tags: growth, Business growth, business professionals, book, author, online marketing, ideal customers, small business, engagement, professional, company growth, effective marketing, digital marketing, entrepreneurs, target marketing, marketing automation, email marketing, e-book, business leaders, entrepreneurship, buying behavior, online marketing automation book, business, perspectives, marketing, marketing challenges, marketing processes
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