Special Invitation to Our Upcoming Seminars
Join Us As We Explore Key Marketing Topics
Kathy Swanson, President of Integrated Marketing Werx, and various special guests will present a series of informative marketing seminars that you can attend in person and experience online.
Topics for each month's series will be:
Identifying Your Ideal Customers/Clients
Who are your ideal customers and clients and what key characteristics make them stand out from the crowd? We will look at how people exhibit different lifestyles and behaviors, how they self-select their preferences, and what makes it possible to attract more people like them. Join us as Darren Drewitz from MindEcology and Kathy Swanson explore this topic.
August 2012: Target Segments & Relevant Communications
Always wondered how marketing strategies and technology allow marketing teams to talk with the right person at the right time with the right message? Jean Rowan from Asenz Marketing and Kathy Swanson will guide us through this increasingly available realm ... a must have for one's marketing toolkit.
* Lunch - Thursday, August 23: 11:30 AM – 1:00 PM
* Online - Thursday, August 23: 12:00 PM – 1:00 PM
September 2012: Engaging Prospects & Creating a Dialog
Now that you know who your ideal prospects are, how do you engage them in a conversation, provide value, create a relationship, and make it easier for them to buy or consume your products, goods, services, and/or information? Bring your tablet, smartphone, or laptop and join us as Jennifer Navarrete, San Antonio's leading Social Media Mixologist, and Kathy Swanson make social media make sense for your business.
* Breakfast - Tuesday, September 18: 7:30 – 9:00 AM
* Lunch - Thursday, September 20: 11:30 AM – 1:00 PM
* Online - Thursday, September 20: 12:00 PM – 1:00 PM
October 2012: Purchasing Profiles: How Buyers Buy
Within various buyer profiles, what characteristics determine how people will purchase? How can pricing, positioning, and even the length of an offer predict the success or failure of your marketing initiative? Jim Mickey from UTSA's Marketing and Alumni Programs and Kathy Swanson will share insights into the realm of buyers.
* Breakfast - Tuesday, October 16: 7:30 – 9:00 AM
* Lunch - Thursday, October 18: 11:30 AM – 1:00 PM
* Online - Thursday, October 18: 12:00 PM – 1:00 PM
For a limited time, these valuable marketing seminars are being offered at a special invitation-only cost to select executives, managers, professionals, and entrepreneurs and their colleagues.
You, and/or someone from your company, can sign up for the full series or you can pick and choose the specific programs that appeal to you and your business. Valued at over $99 per seminar, your cost is only $49 per session with additional savings if you choose multiple session packages.
Register Today for your choice of seminar packages, topics, and morning or mid-day sessions. Each live session will include the educational session, your meal, materials, and online access to a video version of the session.
Not Always Able To Attend In Person?
Choose the online option to access the session(s) via live-streaming video during or after the event.