July 2012 Seminar: Identifying Your Ideal Customers and Clients

Who are your ideal customers and clients and what key characteristics make them stand out from the crowd?  We will look at how people exhibit different lifestyles and behaviors, how they self-select their preferences, and what makes it possible to attract more people like them.
Join us on our special live stream broadcast as Darren Drewitz from MindEcology and Kathy Swanson explore the nuances of this topic. 

Access to your online video will be provided approximately one week after the seminar.
Kathy Swanson, Integrated Marketing Werx

Kathy Swanson
Integrated Marketing Werx
With a proven track record and almost 20 years of global, Fortune 500, and mid-market marketing experience, Kathy Swanson's passion is serving her client’s marketing teams by providing increased marketing effectiveness and profits by improving processes and targeting efforts to attract, retain, and strengthen their customer relationships.

Owner of Integrated Marketing Werx, Kathy provides on-demand experts who strategize, develop, implement, optimize, and maintain each client's unique marketing initiatives for a better return on their business' marketing dollar.

Integrated Marketing Werx helps these growth, results-oriented teams achieve improved, profitable marketing results with effective strategies, techniques, technology, and even talent on a project, contract, or full-time basis.

Kathy serves her community through various professional business organizations in the San Antonio area that include leadership positions in the Downtown Rotary Club, the National Association of Women Business Owners (NAWBO), and the San Antonio United Arts Fund (theFund.) In addition, she is a member of the American Marketing Association, the Women’s Business Enterprise Alliance (WBEA), the San Antonio Health Care Think Tank, the Healthcare Businesswomen’s Association, and area Chambers of Commerce. Service to her community includes Kingdom For Kids playground builds and judging for FIRST Tech Robotics Competitions.
Darren Drewitz, MindEcology

Darren Drewitz
Darren is a 18-year veteran of marketing, advertising and corporate communications with extensive experience on both the client and corporate side of marketing. Darren’s experience includes working at some of the top advertising agencies in Texas, as well as corporate marketing departments for multi-billion, international companies.

Darren is particularly passionate and skilled at developing year-long strategic and integrated marketing plans. His industry expertise includes: franchise-based businesses, tourism, food, logistics, and building-construction. Darren's marketing expertise includes database research, segmentation, hyper-targeting, brand development, media buying, creative strategy and direct response.

Serving as Account Director at MindEcology, the team's philosophy is simple: help customers make better marketing decisions that lead to a higher return on investment. They accomplish this focus by building models based upon client's own historical data and help them apply those models towards making better marketing decisions.

Darren graduated with a bachelor’s degree in Marketing from the University of North Texas. He and his wife Melissa live in Austin, Texas with their two children.