"My Marketing Werx"


Who is in your inner circle?


When it comes to running a business, being a leader in your company or organization, or creating the next start up; you tend to be isolated and may not get the support you so desperately need.

In today's Facebook Live post, I talk about this phenomenon and the various ways we pull in the right people into our inner circle(s).


One technique that I have found extremely valuable for my businesses has been masterminding (watch the video to see why.)

BTW: If you (or someone you know) are interested in my 4-Month Mastermind Program, we are now accepting applications for various upcoming locations throughout San Antonio, Austin, and even online virtual meetings. 

So, who have you invited into your inner circle?

Posted by Kathy Swanson, Integrated Marketing Werx on 17th July, 2017 | Comments | Trackbacks | Permalink
Categories: Mastermind
Tags: entrepreneurs, start ups, business leaders, business professionals, Geekdom, community leaders, mentors, advisory boards, coaches, perspectives, professional, San Antonio, Austin, virtual meetings, goals, fears, business growth, mastermind, 4-Month Mastermind Program, isolation

The Birth of "Automation Works" - Part 1


Many of you have asked how I could have written my best-selling book in such a short time, especially when I did not think I had a book to write.

Automation Works | Book by Kathy Swanson | Integrated Marketing Werx

Well, a ton of it has to do with getting yourself and your pre-conceived notions out of the way.  Thanks to Fabienne Fredrickson, my fellow Boldhearts and I turned something seemingly complex into something simple -- as you know, an incredible feat when you are talking about entrepreneurs!

So now, I can't hide my brilliance anymore (right, like no one noticed ; ) and as of this past week hundreds of thousands of people now know and have access to my book along with these fabulous Boldhearts who are also seeing great success.  Nothing beats the support of people who get what you are up to in the world. Check it out!

BTW: My book and I are right above and all the way in the back behind Fabienne.  If you want to hear more of my incredible story surrounding the book and how I did it or are interested in me speaking at your organization's event, let me know.

Automation Works | Book by Kathy Swanson | Integrated Marketing Werx

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project and program management, as well as marketing operations; Kathy Swanson is the Founder and President of Integrated Marketing Werx.  She provides established entrepreneurs and businesses the up-to-date strategies, systems, tools, and expertise to make their online marketing work -- allowing them to make money while they sleep, effectively use resources, and have more time to focus on what they do best.

Posted by Kathy Swanson, Integrated Marketing Werx on 16th December, 2016 | Comments | Trackbacks | Permalink
Tags: marketing automation, marketing challenges, marketing processes, online marketing automation book, mobile optimized platforms, integrated marketing platforms, growth, ideal customers, ideal prospects, online marketing campaigns, online marketing myths, social media, target marketing, time, profitable marketing, online marketing systems, relevancy, requirements, resources, functionality, features, ROO, ROI, affordable marketing, author, agency growth, Automation Works, 80/20, Integrated Marketing Werx, Kathy Swanson, barriers, benefits, effective marketing, engagement, database, branding, business growth, company growth, buying behavior

OMG: Officially a Best Selling Author


Talk about exciting and un-expected...
... I am now a best selling A.U.T.H.O.R!
This is incredibly amazing and I greatly appreciate the support of my friends, colleagues, and all those wonderful people who want to make their marketing work for their businesses.

Automation Works | Book by Kathy Swanson | Integrated Marketing Werx
Here's what happened:
My new book, "Automation Works: Turning Your Marketing from a Money-Pit into a Money-Making MACHINE!", launched on August 19th and on Monday, August 22nd, it became the #1 best seller on free Kindle books in the Consumer Behavior category.

It's a "why-to" book that cuts through all of the marketing jargon to simply share with businesses and entrepreneurs what makes marketing automation work from a business perspective. 

Seriously, before this year I never envisioned being an author let alone reaching so many people with this book.  




Want one?  It is available in print on Amazon and Kindle.
Or you can buy one and get one free directly from me (I will even sign it for you ; )

Automation Works | Book by Kathy Swanson | Integrated Marketing Werx




P.S. This is when you embrace your magnificence and get new business cards, eh?








A marketing automation professional and guru with over 20 years of experience in target and online marketing, project and program management, as well as marketing operations; Kathy Swanson is the Founder and President of Integrated Marketing Werx.  She provides established entrepreneurs and businesses the up-to-date strategies, systems, tools, and expertise to make their online marketing work -- allowing them to make money while they sleep, effectively use resources, and have more time to focus on what they do best.


Posted by Kathy Swanson, Integrated Marketing Werx on 1st September, 2016 | Comments | Trackbacks | Permalink
Tags: buying behavior, company growth, business growth, branding, database, engagement, effective marketing, benefits, barriers, Kathy Swanson, Integrated Marketing Werx, Automation Works, agency growth, author, affordable marketing, SEO, ROI, ROO, features, functionality, resources, requirements, relevancy, online marketing systems, profitable marketing, search engine optimized platforms, target marketing, social media, online marketing myths, online marketing campaigns, ideal prospects, ideal customers, integrated marketing platforms, mobile optimized platforms, online marketing automation book, marketing processes, marketing challenges, marketing automation

New Book: "Automation Works"


Automation Works | Book by Kathy Swanson | Integrated Marketing Werx

Look what just came in for proofing!
I'm so excited, humbled, and grateful -- Who wants a copy?

Click here to learn more about this "why to" book, "Automation Works: Turning Your Marketing from a Money-Pit into a Money-Making MACHINE!"

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project and program management, as well as marketing operations; Kathy Swanson is the Founder and President of Integrated Marketing Werx.  She provides established entrepreneurs and businesses the up-to-date strategies, systems, tools, and expertise to make their online marketing work -- allowing them to make money while they sleep, effectively use resources, and have more time to focus on what they do best.

Posted by Kathy Swanson, Integrated Marketing Werx on 14th July, 2016 | Comments | Trackbacks | Permalink
Tags: author, company growth, business growth, effective marketing, branding, Kathy Swanson, Integrated Marketing Werx, ROI, barriers, affordable marketing, ROO, functionality, growth, profitable marketing, relevancy, social media, target marketing, online marketing systems, ideal prospects, ideal customers, integrated marketing platforms, online marketing campaigns, marketing processes, marketing automation, marketing challenges, online marketing automation book, Automation Works

Navigating LinkedIn Endorsements


Congratulations, You Have Been Endorsed On Linkedin
The funny thing is the endorsement was more than likely not on one of your key strengths. Or worse yet, the colleague who endorsed you may not be as familiar with that particular talent, skill, or ability and could have helped you out more with a different endorsement.

Welcome To The World Of Linkedin Endorsements
While a great idea, the way that you are most likely to experience the endorsement function can easily lead you and your colleagues down the wrong path.  You view a colleague’s profile and LinkedIn asks you at the top of the page if that person has a specific set of skills or expertise.  Trouble is, it is a random set of their stated skills and expertise.  Then when you do endorse them, other colleagues show up with only one skill or expertise to endorse.  You select the ones you know and are off to other things.

Be Kind And Recognize Your LinkedIn Colleagues
When you see an endorsement request, click on their profile link or photo and scroll down to their Skills & Expertise section.  Then simply click on the “+” signs to place your endorsements.  And don’t forget to scroll down a little further to capture what “[Name] also knows about…”  Doing 2 or 3 of these each time you are in LinkedIn will also help your connections in the eyes of their colleagues as well as LinkedIn.

Share This Tip With Your LinkedIn Colleagues
They will appreciate you caring enough to take a few seconds to endorse how you really know them. Those who rely on these endorsements to see if they want to connect with an individual will gain a better sense of their credibility.  And sharing this tip with your colleagues will let them know how important they are to you as a colleague, friend, former classmate, etc.

What LinkedIn processes work well for you? Feel free to comment and let us know what you think.

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.

Posted by Kathy Swanson, Integrated Marketing Werx on 7th April, 2016 | Comments | Trackbacks | Permalink
Tags: marketing challenges, marketing processes, ideal customers, ideal prospects, social media profiles, social media, relevancy, affordable marketing, barriers, LinkedIn, effective marketing, engagement, buying behavior, credibility

Online Marketing Myth #1: “Brochure-Ware” Is Less Expensive For My Business Than Integrated Website Systems


We hope you have enjoyed this series of online marketing myths that are still prevalent throughout business.

And now for my favorite:


Myth #1: “Brochure-Ware” Is Less Expensive For My Business Than Integrated Website Systems

This one reminds me of the waste of effort so many “transactional” sales people fall into vs. their counterparts who understand the value of service, time, total cost/return of their efforts, and relationships which results in them becoming top producers.

It all comes down to time, money, and resources.  “Brochure-ware” websites are essentially a set of online print flyers.  In many cases businesses spend good money as well as their time and resources for these sites and their upkeep, which in most cases do not utilize core elements of effective marketing. Worst case are those, which all of us have seen, such as mid-tier companies who do not have any call-to-action or contact information.

For those companies that piece-meal on widgets to be able to use forms, accept purchases, or use separate email systems, we start encountering additional time and resource costs. 
  • Who is going to keep up with the form emails and copy and paste the information into Excel, SalesForce, or whatever is acting as your separate database system so that actions can be taken?  
  • How do you know what happens after someone clicks through on an email and how that action translates into actual revenue or do you just do without? 
  • What does it take to manually follow-up with that prospect or customer in order to get them closer to their first of next purchase?
And these are just standard activities that anyone with an online system has to address before they even think about supporting a growing company.

Having a system that only the web developer or IT department can keep fresh or having to hire someone who knows how to code in HTML (and likely has no understanding of marketing) results in additional business risks; especially when such resources have limited availability.

Then there is lost opportunity.  When it takes days or even weeks for someone to respond to your prospective clients or customers because your online/offline process is broken; your competition just received a "gift" from your delay that threatens the long-term viability of your company or organization.

Fortunately, the availability of affordable integrated online platforms has been emerging over the last several years.  These systems are database-driven with integrated functionality that allow the business to not only attract ideal visitors; when well designed to the business’ target market, they can allow marketers to create a series of actions and responses (we call a “dialog”) between the visitor and business that result in higher likelihood of purchase and consumption behavior over time (we call a “relationship”.) 

If you really like your website, there are now marketing automation, sales, and ecommerce platforms that are "website agnostic", using simple embed codes to integrate with your current website platform and make it sing!

The beauty is that advances in technology have helped bring the costs down so that more and more growing small and mid-tier companies can compete with Fortune 500 companies using these types of systems.  In addition to creating a better customer experience, there are significant time and resource savings for your team; allowing them to work on the really important marketing initiatives.

After over 20 years of helping growing companies implement and use the right marketing technologies and strategies to fit their business and helping them work with what they have right now so they can migrate to better solutions, I have seen an amazing spectrum of myths and challenges – majority of which can be overcome.  I hope you enjoyed these insights and that they help you make better decisions for your business or organization.

What are your favorite myths? 
Feel free to comment and let us know what you think.

Next:
Navigating LinkedIn Endorsements

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.

Posted by Kathy Swanson, Integrated Marketing Werx on 1st March, 2016 | Comments | Trackbacks | Permalink
Tags: marketing challenges, marketing automation, marketing processes, mobile optimized platforms, online marketing campaigns, integrated marketing platforms, ideal customers, ideal prospects, online marketing myths, online marketing systems, target marketing, social media, profitable marketing, requirements, resources, functionality, ROO, affordable marketing, ROI, benefits, branding, effective marketing, features, business growth, buying behavior, company growth

Top 5 Online Marketing Myths -- Myth #2: Form Is More Important Than Function


Now for #2 of my favorite online marketing myths:

Myth #2: Form Is More Important Than Function

These days a professionally designed, search engine optimized, and mobile responsive website is the standard.

Gone are the “print” days when the best design (in the eyes of a potentially biased decision maker) was the key requirement for your website.  In fact, effective websites are no longer focused on the products and services that one sells.  Rather, the best strategies have everything to do with what your ideal visitor is interested in and making it easy for them to buy from your company.

The days of relevancy and functionality are upon all of us in this global digital marketplace.  We live in a world of choices and you know from your own experience that if a website cannot let a visitor know in less than 2 seconds that they are at the right place, in less than 5 seconds that the business can help them, and in less than 2 minutes how so that they can take action; then that visitor has already left that site for someone else. It does not matter whether visitors are buying or consuming products, services, or information; consumers all have choices and are more deliberate than ever before.

What are your favorite myths?
Feel free to comment and let us know what you think.

Next week we will address
Myth #1: “Brochure-Ware” Is Less Expensive For My Business Than Integrated Website Systems 

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success. 

Posted by Kathy Swanson, Integrated Marketing Werx on 22nd February, 2016 | Comments | Trackbacks | Permalink
Tags: marketing challenges, marketing automation, marketing processes, mobile optimized platforms, online marketing campaigns, integrated marketing platforms, ideal customers, ideal prospects, online marketing myths, online marketing systems, social media, target marketing, relevancy, profitable marketing, requirements, resources, ROI, business growth, effective marketing, buying behavior, branding, functionality

Top 5 Online Marketing Myths -- Myth #3: SEO Services As An Add-On To Our Website Achieve Optimal Organic Search Results


Now for #3 of my favorite online marketing myths:

Myth #3: SEO Services As An Add-On To Our Website Achieves Optimal Organic Search Results

How many of us would leave the dealership without any tires and then buy after-market tires that were not designed for our vehicle?  Yet, so many businesses are told that this is how their search engine optimization has to be done.

For businesses that have a proprietary system that was built by a traditional web developer or are using any of the plethora of low/no cost DIY websites; those systems are not inherently designed for search engine optimization.  Such companies (as we as everyone else) are inundated by the vast numbers of SEO service providers who come along and promise high search engine results while gladly charging hundreds or even thousands of dollars a month.

Meanwhile, the folks at Google are pretty intelligent and with the release of Penguin in 2012 (1) increased the relevancy of visitor searches and (2) tightened up their algorithms to help prevent black-hat and gray-hat techniques.  Since then, Google has been rewarding online marketing platforms and search engine strategies that exhibit characteristics that prove the website is relevant for a particular search; going beyond domain age, number of pages, freshness of content, etc.

Fortunately, affordable online marketing systems have been emerging that are designed from the very beginning to be search engine optimized and allow marketing experts to use techniques that make your website both Google-friendly and visitor-friendly – integral to the relevancy that attracts your ideal buyers to your business and retains profitable clients and customers.

I anticipate that with the majority of folks accessing sites on their smart phones, mobile responsive platforms that leverage these capabilities will win the day.

What are your favorite myths? Feel free to comment and let us know what you think.

Next week we will address
Myth #2: Form Is More Important Than Function

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.

Posted by Kathy Swanson, Integrated Marketing Werx on 15th February, 2016 | Comments | Trackbacks | Permalink
Tags: buying behavior, features, effective marketing, benefits, affordable marketing, functionality, SEO, search engine optimized platforms, resources, profitable marketing, target marketing, online marketing systems, online marketing myths, ideal prospects, ideal customers, integrated marketing platforms, online marketing campaigns, mobile optimized platforms, marketing processes, marketing automation, marketing challenges

Top 5 Online Marketing Myths -- Myth #4: “Likes” Are Correlated With Revenue-Producing Business


As we continue to dispel some of the major online marketing myths; here is #4 of my favorites:

Myth #4: “Likes” Are Correlated With Revenue-Producing Business

You can think about it like you would any relationship; the fact that you knew someone in college or that you belong to the same organization does not mean that they will do business with you.  At the same time, “likes” and followers are an expression of interest which is a far more valuable metric than exposure or impression opportunities (i.e., you have the opportunity for X million people to see your ad.)

What is correlated to revenue is how well you have targeted your communications through social media and integrated it with other efforts to be able to attract “likes” and participation from your ideal prospects and clients.  The ability to identify and measure the 20%+ of people who are likely to provide 80% of your profitable revenue is invaluable and worth doing especially in the continually expanding social media space.  The ability to tie that data to actual sales and loyalty so that you can focus more of your efforts on those niche targets is priceless.

What are your favorite myths? Feel free to comment and let us know what you think.

Next week we will address
Myth #3: SEO Services As An Add-On To Our Website Achieve Optimal Organic Search Results

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.

Posted by Katy Swanson, Integrated Marketing Werx on 8th February, 2016 | Comments | Trackbacks | Permalink
Tags: 80/20, company growth, business growth, buying behavior, engagement, branding, effective marketing, profitable marketing, relevancy, target marketing, social media, online marketing myths, ideal prospects, ideal customers, online marketing campaigns, marketing processes, marketing challenges

Top 5 Online Marketing Myths -- #5 Return On Impressions


Myths prevail in every segment of life and online marketing has created more than their fair share as the industry has evolved. You probably encounter several of them quite frequently (or even daily) as you run your business or support your marketing teams.

To help dispel some of the major online marketing myths; here are some of my favorites:

Myth #5: ROI – Return On Impressions Is An Important Metric

This one just cracks me up!  An article in ForbesWoman received a lot of flak from real-world marketers who are used to regularly collaborating with entrepreneurs, CEOs, CFOs, and COOs to justify their marketing efforts and obtain budgets that support business growth.

Touting “Return On Impressions” as the “new ROI of social media and online branding”; this soft metric is similar to the ones used by billboard sales people.  Suggesting that “eyeballs”, perceptions, opportunity, and engagement in and of themselves have a direct impact on business revenues is confusing at best and leads to inaccurate decision-making at worst. While attempting to measure these factors is a valuable exercise, what the author is really talking about is the soft side of ROO – Return On Objectives, a term that has been around for ages.

At the same time, it no longer surprises me that so many people in the industry are still stuck in the “Mad Men” age of impressions and exposure; rather than the incredible world of tangible, measurable marketing initiatives that focus on meeting the interests and needs of their core markets.

Well done target marketing utilizes a process of various causes and effects over time to produce an intended (and profitable) result.  We commonly talk about relational (vs transactional) points of view with a focus on higher monetary returns on your investment per relationship rather than volume revenue based upon commodity sales. 

Interested in creating a new metric label that has some quantitative teeth and would be welcome in C-Suite discussions?
  May I suggest ROR – Return On Relevancy and utilize already proven calculations that ensure it is highly correlated with hard ROI.

What are your favorite myths? Feel free to comment and let us know what you think.

Next week... Myth #4: “Likes” Are Correlated With Revenue-Producing Business

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.

Posted by Kathy Swanson, Integrated Marketing Werx on 31st January, 2016 | Comments | Trackbacks | Permalink
Tags: ROO, buying behavior, effective marketing, Business growth, ROI, growth, profitable marketing, relevancy, social media, target marketing, online marketing myths, impressions, ideal prospects, ideal customers, online marketing campaigns, marketing processes, marketing challenges

Removing Marketing Resource Waste


This is not a call from the EPA; however, you can imagine (or know personally) the toxic effects that waste in your marketing processes can have on your resources, people, and business growth.

Here are a few that we help marketing teams and agencies overcome every day:

Not Letting Buyers Buy From You
This one tends to be the biggest barrier to effective business growth and use of resources (think: Return On Investment.)  The processes that are in place are broken and in many cases easy to see by others who are not as close to the problem. 

Unfortunately, those people are either decision makers within your company (oops!) or people who would be buying from you if you made it hassle-free and simple to do so.

Buying behavior is a chain of predictable events, a series of interactions over time that produces specific (ideally profitable) results.  If your process is not optimized, people leave the system or buy from you in a way that is less beneficial for the both of you; resulting in wasted time, money, and resources.

Inconsistent Branding
What do your clients and customers see when they experience your company or organization?  Do they experience a consistent message, presence, and even mission when talking with your sales people, buying your products or services online or offline, or consuming your information? 

When people experience inconsistent branding, they have a disconnect that they have to cognitively address.  In fact, this disconnect happens on a neurological level in the reptilian and mammalian parts of the brain, which means that rational thought may not have the opportunity to intercede.

By providing your ideal consumers a consistent view of your business – no matter how complex it may be – you allow them a better chance to smoothly go through the decision making process without going into “flight or fight” mode.  Not only do you get to keep their attention, they go through the sales process faster.

Lack of Marketing Automation
How many times does a member of your marketing team, sales, and/or administrative staff have to touch a communication from your prospect or customer in order to provide a response?  A classic example is the online form that happens to have been filled out by your ideal prospect whose information is stuck in an email in someone’s email box, may be copied and pasted into some sort of database, is eventually looked at critically to determine the best way to nurture the potential customer and, worst case, is never used. 

This self-selected group of people who have taken the time to provide you any information are interested in possibly doing business or continuing to do business with you.  And in this digital world, they are more likely to do business when they receive a timely response.

Marketing automation such as segmented trigger responses and integrated database systems not only dramatically eliminate resource intensive processes so that your team can better concentrate on more value-added initiatives.  It also allows you to collapse the sales process timeline significantly and even use target marketing techniques to provide the right communications to the right people at the right time, based upon the interests and needs your recipient has already given to your business.

What are your top marketing waste areas?

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ marketing teams’ ongoing success.

Posted by Kathy Swanson, Integrated Marketing Werx on 15th January, 2016 | Comments | Trackbacks | Permalink
Tags: marketing challenges, marketing processes, online marketing campaigns, integrated marketing platforms, online marketing systems, target marketing, social media, profitable marketing, resources, affordable marketing, Business growth, effective marketing, buying behavior

Handling Device Envy During the Holiday Season


‘Tis the season and many are likely to receive a new device during the holidays; whether it is a new smart phone, tablet, laptop, or even desktop computer that could be beneficial for your business needs.

Whether you are buying that device yourself, through your company, or receiving it as a gift; here is a checklist that can help you save money and make better choices:

Does It Need To Be Purchased Now?
Many technology companies reduce their inventories in January and with the incredible speed of innovation these days, the next generation of devices will be released in 3 months.  Both of these factors will likely reduce the cost of the device you have had your eye on for months.  

What Are Your Requirements?
Ask yourself what you will be using this device for over the foreseeable future (at least 18 months.)

For example, I use my smart phone to update client website content, send email campaigns, manage social media, as well as ensure that I have any necessary documentation with me at all times and can readily text someone a link to schedule time with me.  Whether I use a tablet or laptop; it has to have enough power to do everything I do on my desktop including those memory-hogs of all time Photoshop and Adobe Creative Suite.  For me, a device without a swipe keyboard and with insufficient memory would make me less effective and efficient with my time, which takes away from serving my clients and having work-life balance.

What Are Your Wants vs. Needs?
We all enjoy the “bright and shiny” features that come with any device; however, I would challenge you to match the benefits and functionality with your personal and business needs as first priority.  For example:
  • Do you need the front and back facing camera and for what purpose?
  • Is that purpose a revenue generating activity or even a dependency to doing what you do more effectively? 
  • Will the touchscreen get you there faster or is it just cool?
  • Do you share a lot of information that would justify having “near field communication” capability by tapping devices or would a free cloud app serve your needs just as well?
Change The Form Of Your Gift
If a particular device would be the perfect item to help you be more successful in 2016, consider letting your family and friends know that a gift card would better help you towards that goal.

Here’s To Your Continued Marketing Success And Making 2016 The Best Year Yet!

A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ ongoing marketing success. 

Posted by Kathy Swanson, Integrated Marketing Werx on 20th December, 2015 | Comments | Trackbacks | Permalink
Tags: marketing challenges, laptop, holiday, tablet, time, social media, smartphone, requirements, Integrated Marketing Werx, Kathy Swanson, benefits, device, features, desktop

Introducing “My Marketing Werx”


Over the last several years, tremendous advancements have been made in the online marketing industry, not only in the social media space, but also in the ability to relevantly target and streamline marketing activities for better results.

We continue to see positive opportunities for businesses to be more effective and, with our ability to provide affordable, profitable marketing options to accelerate our clients’ business growth, in 2011 we changed our name to Integrated Marketing Werx with the belief that even "everyday business people" deserve to have their online marketing strategies, automation, and technologies work.

As We Enter 2016…
…what are your challenges, growth plans, and ways you can better serve your clients, customers, and/or constituents?

We Believe That It Helps To Have
The Right Tools, For The Right Job, At The Right Time 
To provide you marketing perspectives, insights, and information that could be of use to you and your organization; we are introducing “My Marketing Werx” because we want you to be able to say that your marketing is working more often.

Whether it’s providing marketing expertise for any size project, implementing online marketing systems, or managing online marketing campaigns to take our clients’ businesses to the next level; at Integrated Marketing Werx, we are all about helping companies and their agencies thrive and grow.  “My Marketing Werx” is another way we serve our clients, colleagues, and communities.

If you find our information informative, feel free to share it with your friends and colleagues.

Wishing you an amazing holiday season and a prosperous New Year!

Kathy Swanson, MBA - Integrated Marketing Werx
Kathy Swanson, MBA
Integrated Marketing Werx
A marketing automation professional and guru with over 20 years of experience in target and online marketing, project management, and marketing operations; Kathy Swanson leads the Integrated Marketing Werx team to realize her passion of providing the right strategies, techniques, technology, and expertise for our clients’ ongoing marketing success. 

Posted by Kathy Swanson, Integrated Marketing Werx on 14th December, 2015 | Comments | Trackbacks | Permalink
Tags: marketing challenges, marketing automation, marketing processes, online marketing campaigns, ideal customers, ideal prospects, social media, online marketing systems, profitable marketing, target marketing, Business growth, functionality, relevancy, ROI, Integrated Marketing Werx, Kathy Swanson, effective marketing, buying behavior

"My Marketing Werx"

Providing marketing perspectives, insights, and information of use to you and your organization... so that you can say "my marketing works" more often.

Brought to you by Kathy Swanson and the Integrated Marketing Werx team.

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