October 2012 Seminar: Purchasing Profiles: How Buyers Buy
Within various buyer profiles, what characteristics determine how people will purchase? How can pricing, positioning, and even the length of an offer predict the success or failure of your marketing initiative?
Jim Mickey from UTSA's University Marketing and Alumni Programs and Kathy Swanson from Integrated Marketing Werx will share insights into the realm of buyers.
Access to your online video will be provided approximately two weeks after the seminar.
Integrated Marketing Werx
With a proven track record and almost 20 years of global, Fortune 500, and mid-market marketing experience, Kathy Swanson's passion is serving her client’s marketing teams by providing increased marketing effectiveness and profits by improving processes and targeting efforts to attract, retain, and strengthen their customer relationships.
Owner of Integrated Marketing Werx, Kathy provides on-demand experts who strategize, develop, implement, optimize, and maintain each client's unique marketing initiatives for a better return on their business' marketing dollar.
Integrated Marketing Werx helps these growth, results-oriented teams achieve improved, profitable marketing results with effective strategies, techniques, technology, and even talent on a project, contract, or full-time basis.
Kathy serves her community through various professional business organizations in the San Antonio area that include leadership positions in the Downtown Rotary Club, the National Association of Women Business Owners (NAWBO), and the San Antonio United Arts Fund (theFund.) In addition, she is a member of the American Marketing Association, the Women’s Business Enterprise Alliance (WBEA), the San Antonio Health Care Think Tank, the Healthcare Businesswomen’s Association, and area Chambers of Commerce. Service to her community includes Kingdom For Kids playground builds and judging for FIRST Tech Robotics Competitions.
Jim MickeyJim Mickey serves as Associate Vice President in University Advancement, overseeing Alumni Programs and University Marketing. As executive director of the UTSA Alumni Association, Jim has helped increase memberships by more than 200 percent and alumni participation by 64 percent. He was honored as UTSA’s Alumnus of the Year in 2007.
and Alumni Programs
Jim earned a Bachelor’s degree in Business Administration from The University of Texas at San Antonio in 1978 and has been involved with the UTSA Alumni Association since 1991, first as a volunteer and later as a board member.
Jim joined UTSA in April 2010 after a 30-year career in telecommunications primarily with AT&T, Sprint, and most recently, Chief Operating Officer of Pocket Communications. His marketing experience spans across consumer and small, medium, enterprise, and international business markets. His 15 years of retail wireless experience includes serving as Senior Vice President of Retail for Sprint leading a $5 billion business unit of 10,000 employees with over 1,000 stores from Hawaii to Puerto Rico.