September 2012 Seminar: Engaging Prospects & Creating a Dialog
Now that you know who your ideal prospects are, how do you engage them in a conversation, provide value, create a relationship, and make it easier for them to buy or consume your products, goods, services, and/or information?
Bring your tablet, smartphone, or laptop and join us as Jennifer Navarrete, San Antonio's leading Social Media Mixologist, and Kathy Swanson make social media make sense for your business.
Access to your online video will be provided approximately one week after the seminar.
Integrated Marketing Werx
With a proven track record and almost 20 years of global, Fortune 500, and mid-market marketing experience, Kathy Swanson's passion is serving her client’s marketing teams by providing increased marketing effectiveness and profits by improving processes and targeting efforts to attract, retain, and strengthen their customer relationships.
Owner of Integrated Marketing Werx, Kathy provides on-demand experts who strategize, develop, implement, optimize, and maintain each client's unique marketing initiatives for a better return on their business' marketing dollar.
Integrated Marketing Werx helps these growth, results-oriented teams achieve improved, profitable marketing results with effective strategies, techniques, technology, and even talent on a project, contract, or full-time basis.
Kathy serves her community through various professional business organizations in the San Antonio area that include leadership positions in the Downtown Rotary Club, the National Association of Women Business Owners (NAWBO), and the San Antonio United Arts Fund (theFund.) In addition, she is a member of the American Marketing Association, the Women’s Business Enterprise Alliance (WBEA), the San Antonio Health Care Think Tank, the Healthcare Businesswomen’s Association, and area Chambers of Commerce. Service to her community includes Kingdom For Kids playground builds and judging for FIRST Tech Robotics Competitions.
Jennifer NavarreteJennifer Navarrete is a speaker, consultant, event and social media community organizer. She has been a speaker at social media, entrepreneur, business and non-profit events across the country. Her consulting work with entrepreneurs, groups, organizations and non-profits teaches them how they can utilize the online social tools to augment their existing marketing campaigns. Her work in the social media community was recognized by the Austin-American Statesman with a Texas Social Media Award.
Social Media Mixologist
In the Judge's words: "Jennifer is driving the social media space in San Antonio. It’s rare that you find an event in the city that hasn’t been organized or touched by her in some way.”
She is active in a number of social media communities: Founding the San Antonio Podcasters Group, Co-Founder of the San Antonio Chapters of both Social Media Club and Social Media Breakfast.
Jennifer is no stranger to herding cats (aka organizing unconference events) either. From PodCamp, Barcamp, Startup Weekend, TweetCamp and Mobicamp she has been at the forefront of bringing these events to the Alamo City.
Over the years, Jennifer has been featured in television and newspaper interviews on topics from mobile technology, conference events to social media trends. She was also the focus of a Social Media Profile series.